Xiaomi’s new flagship smartphone to take on rivals

Beijing, Feb 24 (IANS) Chinese smartphone maker Xiaomi released its new smartphone Mi5 on Wednesday, after a year of attempting to maintain its dominance in the world’s largest smartphone market with budget devices.

The Mi5, which is powered by a Qualcomm Snapdragon 820 processor, remains true to the brand’s pricing strategy, with the basic version available for around $306 – about Rs.21,000 — just a fraction of the price of an iPhone 6s, Xinhua reported.

It also released an updated version of the Mi4, which has hit the shelves priced at $260.

The Mi5 comes more than a year after the release of Mi Note, and almost a year and half since the previous version.

The Beijing-based phone maker continued to release budget smartphones under the RedMi lines to retain its market share in China.

Xiaomi undershot its 2015 smartphone sales target of 80 million units but CEO Lei Jun said during the product launch on Wednesday said the company remained the number one phone brand of choice in China last year.

However, the gap between Xiaomi and its closest domestic rival Huawei is closing in market share to within 1.5 percentage points.

Huawei saw smartphone sales worldwide surge 52 percent last year, exceeding the 100 million unit threshold, data compiled by Gartner shows.

While producing smartphones, Xiaomi also produces tablets, routers, televisions and set-top boxes, as well as air and water purifiers, scooters and wristband as part of its smart-home line.

Leave a Reply

Please enter your comment!

The opinions, views, and thoughts expressed by the readers and those providing comments are theirs alone and do not reflect the opinions of www.mangalorean.com or any employee thereof. www.mangalorean.com is not responsible for the accuracy of any of the information supplied by the readers. Responsibility for the content of comments belongs to the commenter alone.  

We request the readers to refrain from posting defamatory, inflammatory comments and not indulge in personal attacks. However, it is obligatory on the part of www.mangalorean.com to provide the IP address and other details of senders of such comments to the concerned authorities upon their request.

Hence we request all our readers to help us to delete comments that do not follow these guidelines by informing us at  info@mangalorean.com. Lets work together to keep the comments clean and worthful, thereby make a difference in the community.

Please enter your name here