Dhaam Dhoom Diwali is Back! Hindus All Set for Diwali Fest with Crackers, Sweets, Blessings & Laughter!
Mangaluru: Diwali, the festival of lights and one of the most important Hindu festivals, is here and people have started the preparations for it. A festival that goes beyond cultures and religions, Diwali marks the triumph of good over evil and light over darkness. The entire city is soaked in the festive spirit and people have decorated their houses with rangolis, Goodu deepas, colourful earthen lamps, candles, lanterns, fireworks and gift wonderful presents to their near and dear ones. What makes Diwali even more special is that this glittering festival continues for five consecutive days- Dhanteras, Naraka Chaturdasi, Lakshmi Puja (Diwali), Govardhan Puja and Bhai Dooj/Bali Padyami. This year, Diwali is celebrated on November 4, 2021, and as per Hindu mythology, it is observed on the day of Amavasya of Krishna Paksha in Kartik month.
The word Diwali means ‘rows of lighted lamps’. Diwali is known as the ‘festival of lights’ because houses, shops and public places are decorated with small earthenware oil lamps called diyas. The philosophical aspect of the festival- of moving from darkness to light, ignorance to knowledge and sorrow to bliss- is reflected in the practice of lighting diyas and will be seen till the conclusion of the Karthika month. Yes, the biggest festival of the year is here. And, people are gearing up to look their best, decorate their homes grandly, most importantly have the brightness of different lights cascading into their homes. All this takes considerable trips to shops and markets and that is what everyone is busy doing. While most Mangaloreans have finished buying clothes, jewellery and gifts, many are busy with neck-of-the-moment purchases. Malls are offering special discount sales for Diwali, so also many shops in the city malls. For youngsters and children, Diwali shopping is incomplete without firecrackers.
Diwali is not only a festival of joy and celebration but also of intense shopping setting in pace loads of shopping activities by men and women alike. From clothes to jewellery, to home appliances and electronic gadgets, to house decorations and fireworks etc, Indian people, including Mangaloreans are known to do the maximum Diwali shopping to make the festival truly special for themselves. It is learnt that during this festival, many offices follow the tradition of offering extra money or ‘bonus’ to their employees, thus it prompts people to splurge the money on shopping. More so, people remain in festive and joyous moods as soon as celebrations of Diwali arrive and hence, they end up buying more than what they would do on normal days.
Exchanging gifts with family, acquaintances and friends is a custom which also increases the level of shopping during the festival. If Diwali gifts are given, then they are received as well, thus adding to the level of shopping. Offices, business organizations and employees everywhere offer gifts to their employees on this festival to enhance the goodwill. From crackers to household articles to candles to dry fruit boxes to sweets to chocolates to clothes to mobile, people love to buy many things to make Diwali shopping a joyous and enriching experience for them.
Once again Chinese made products rule during this festival time. On the occasion of the Diwali festival, the market is full of home decor items. Due to cheaper rates and attractive appearance, Chinese products are attracting a large number of people pushing domestic products onto the back foot. Notably, as people decorate their houses vigorously on the day of the festival of light, different types of home decor items have been lined up in markets to encash the festive mood of people.
Jewellers too are displaying new ranges of golden, silver and diamond ornaments with a view to woo shoppers once again on the festival occasion. These shops are also offering artistic gold/ silver coins, silverware and golden/diamond fashion accessories with discounts and gift-pack to attract high-end buyers. Despite a steep increase in price, demand for fireworks has not come down this Diwali in the city. You could see large crowds gathered at the fireworks shops on Market Road, Bunder and many other parts of the city.
Despite the availability of a large array of trendy fireworks imported from China, people were still interested in buying traditional crackers and fireworks manufactured in India. Firecracker vendors here bemoaned that they had only 65 per cent of the sales so far compared with last year. Diwali is incomplete with fireworks, and with firecrackers priced around 40 per cent higher than last year, the sound and sparkle of Diwali may be missing here this time, both traders and customers fear.
Having all said, Diwali is a festival that is celebrated with a lot of heart and revelry by people across India. Although if one takes a cursory look at this festival, it can easily be categorized as a Hindu festival, if one looks a little more deeply, one can easily see that celebrations of this festival transcend the boundaries of caste and creed. This festival of lights is celebrated with tremendous zeal and devotion by people of all age groups as well as social and economic standing. The scale of celebrations can vary from downright ostentatiously extravagant to gracefully simple. On the day of Diwali, scores of diyas, candles and multicoloured light bulbs illuminate the moonless night, presenting a bedazzling spectacle of colour, light, vibrancy and exuberance that enthrals one and all.
Happy Diwali to all our readers from Team Mangalorean. Have a safe and fun-filled Diwali. Get ready for some Dhaam Dhoom, but be careful and safe with fireworks?