PhD Awarded to Deshel Levines Fernandes of St Aloysius University
Mangaluru: St Aloysius (Deemed to be University), Mangaluru, announces the conferral of the degree of Doctor of Philosophy (PhD) upon Ms. Deshel Levines Fernandes, an Assistant Professor at the School of Commerce, Finance and Accountancy. Ms. Fernandes has been recognized for her scholarly research into the evolving dynamics of consumer behavior within the digital marketplace. Her thesis, entitled “A Study on the Emerging Trends in Online Purchase Decisions for Lifestyle Products Among the Youth in Udupi District,” provides an in-depth exploration of the factors influencing online purchasing choices among young consumers.
Ms. Fernandes pursued her doctoral research under the supervision of Dr. Shailashri V.T., a Research Professor at the Institute of Management and Commerce, Srinivas University, Mangaluru. Dr. Shailashri’s mentorship played a pivotal role in shaping the research methodology and ensuring the academic integrity of the study.
The research undertaken by Ms. Fernandes meticulously examines the multifaceted factors that significantly impact online purchase decisions concerning lifestyle products among the youth demographic residing within the Udupi district. Her work offers a detailed analysis of emerging trends, consumer preferences, and underlying motivations that drive online shopping behavior. The findings of this study are anticipated to contribute significantly to a more comprehensive understanding of consumer behavior in the digital era. Consequently, these insights are expected to be of considerable value to businesses and marketing professionals targeting this specific demographic segment.
Ms. Fernandes is the daughter of Patrick and Lenny Fernandes, residents of Hanglur, Kundapur, and the wife of Elson Denzil Dsilva of Kulshekar, Mangaluru. Her accomplishment stands as a testament to her unwavering dedication and perseverance in the pursuit of academic excellence. The university community offers its sincere congratulations to Dr. Deshel Levines Fernandes and extends its best wishes for her future endeavors.