The Most Loved Ice Cream Since 1975, Ideal Ice Cream Opens ‘ PABBAS IDEAL CAFE’ in Bharath Mall, Ground Floor, Mangaluru. With over 40 Flavours, 175 Products , 2000 Dealers and 27 Awards, Ideal Ice Cream adds another feather to its cap, with the launch of ‘Pabbas Ideal Cafe’ , ready to serve the public who crave for the delicious NUMBER ONE Ice Cream in the World!
Mangaluru: Yes, Ideal Ice Cream, Mangaluru with over 40 flavours, 175 products, 2000 Dealers and 27 Awards adds yet another feather to its cap by launching the Brand New Ice Cream Cafe/Parlour “PABBAS IDEAL CAFE’ on the Ground Floor of Bharath Mall, Mangaluru, and will be serving the public who crave for the delicious NUMBER ONE Ice Cream in the World from Saturday, 17 September. With a seating capacity of 190, with the ground floor and Mezzanine Floor, this cozy new Ice Cream outlet is an IDEAL PLACE to try the wide varieties of IDEAL ICE CREAMS. Starting also in about fifteen days, Pabbas Ideal cafe will also start serving snacks and other delicacies.
A simple ceremony was held on Thursday, 16 September with Puja done by the Founder of Ideal Ice Cream S Prabhakar Kamath along with his wife, Mrs Jaya Kamath, joined by family members, namely Mukund Kamath-Managing Partner/Proprietor, Ideal ice cream, Ms Divya Kamath (Wife of Mukund Kamath), Mohith Kamath (Son of Mukund Kamath), and Purohith Bhasker Bhat (Temple priest), and well-wishers namely- Nagendra Pai, Subraya Pai, Sudhir Pai, Venkatesh Pai (all four owners of Bharath Mall), Balakrishna Shetty of Big Cinemas, Architect Venkatesh Pai (who did the marvellous interiors) among others.
L-R : Ms Divya Kamath, Mohith Kamath, S Mukund Kamath, Mrs Jaya Kamath and S Prabhakar Kamath
Looking back into the history of Ideal Ice Cream, the saga of Ideal Ice Cream began in the early seventies with the establishment of the mesmeric Ideal Ice Cream Parlour right in the heart of the city near Hampankatta, opposite to District Wenlock Hospital, Mangaluru by visionary and entrepreneur, S. Prabhakar Kamath. S. Mukund Kamath, the son of S Prabhakar Kamath, who at the tender age of 20 took up the reins. Ever since then, Mukund has taken the brand to a new level, expanding the business, experimenting and exploring new territories.
The Ice Cream that first revolutionized the Ice Cream scenario in Mangaluru in 1975 continues to do so until today. The emerging new face of our packaging with its ever-vibrant colours and corporate feel reiterates our efforts to not only match up to our customer’s expectation but exceed it. With a wide assortment of delicious Ice cream in almost 40+ flavours, we have achieved market leadership status in the category of Flavoured Ice cream in India. Customer feedback is of utmost importance to the management of Ideal Ice Cream. In fact, it has helped them to grow exponentially and to consistently deliver the signature taste of Ideal Ice Cream that Ice Cream lovers in and around Mangaluru, out of Mangaluru, in other parts of India and abroad who have come to associate with and expect from Ideal Ice Cream.
S. PRABHAKAR KAMATH-the Founder of Ideal Kamath:
S. Prabhakar Kamath, the founder of Ideal Ice Cream started out in business dealing in general items. Seasonal fluctuations in the business got him thinking about a more secure line of business that would be in demand throughout the year. So, he decided to start an Ice Cream parlour in spite of there being fierce competition in the segment. Setting out to make the best Ice Cream possible, he taught himself the art of Ice Cream making and conducted experiments at home, testing his creations on enthusiastic neighbours. Three months later, he launched Ideal’s Parlour on Market Road in Mangaluru on May 1, 1975, with 14 flavours. The rest is history.
S. PRABHAKAR KAMATH-the Founder of Ideal Kamath:
In two short years, the Ice Cream that he manufactured so tantalized the taste buds of Mangaloreans that people were willing to wait in the queue, just to get a chance to savour the Ice Cream. With the growing demand, expansion was inevitable. Today, Ideal’s has five parlours in Mangaluru city, one of which is the largest Ice Cream parlour in the country. Ideal Ice Cream is also available through 2000+ dealers. Its retail network also stretches across coastal Karnataka, North Kerala and south Goa. Since the beginning, innovation has been a mainstay of Ideal Ice Cream and the famous Ice Cream concoction ‘Gadbad’ bears testimony to this.
Ask anyone what Ideal Ice Cream is most famous for and you will get the answer ‘Gadbad’. So popular is this Ice Cream dessert that it has now become a generic name and imitations of this can be found in almost any Ice Cream parlour in coastal Karnataka.
S MUKUND KAMATH- the Managing Partner/Proprietor of Ideal Ice Cream:
Mukund Kamath’s passion for quality has elevated his Ice Cream brand to iconic status in coastal Karnataka. A ‘must visit’ place for anyone visiting Mangaluru. Ideal Ice Cream’s unique recipes now extend to 40+ flavours and from them, Ideal creates about 175 combinations – each with a distinctive and indulgent taste that makes it a truly outstanding experience. What’s significant about Ideal Ice Cream is that it is 100% vegetarian. No egg is used. Just pure fresh milk, cream and a secret formula that remains within the family.
S MUKUND KAMATH- the Managing Partner/Proprietor of Ideal Ice Cream
In recent times, Ideal Ice Cream has diversified its product portfolio to include a number of retail products. These include Ice Candies, Chocobars, Ice Lollies, Choconutz, Ice Cream Cones, Ice Cream Sundaes and Cups in a variety of flavours. To this day, Ideal Ice Cream remains committed to developing exceptional new super-premium Ice Cream experiences, releasing new flavours every year.
Under the leadership of Mukund Kamath, the Ideal brand has grown in leaps and bounds. Mukund has been trained at the Central Food Technology & Research Institute in Mysuru and also at the National Dairy Research Institute of Bangalore. Together they sample every single batch of Ice Cream that comes out of the factory. Every industry needs the youthful zest, energy and innovative genius of the next entrepreneur to help it take a leap forward. S. Mukund Kamath has infused ingenuity and a contemporary feel into the Ice Cream industry of the coastal city of Mangaluru.
Mukund inherited a thriving Ice Cream business from his father S. Prabhakar Kamath, who started the now well-known Ideal Ice Cream Parlour in the city in the seventies. It is to Mukund’s credit that he expanded the business and charted it into new territories. A Science Graduate from Canara College, Mangaluru, Mukund went on to specialize in the culinary arts at the Central Food Technology & Research Institute (CFTRI) in Mysuru, which stood him in good stead when he made the leap into the area of snacks and food production.
The training which he underwent at National Dairy Research Institute, Bengaluru empowered him to innovate in the core area of the family business, that of Ice Cream manufacturing. Mukund took up the reins of the business at the tender age of 20. He was instrumental in starting a state-of-the-art Ice Cream manufacturing unit in 2003 and successfully expanded markets in coastal Karnataka, south Goa and north Kerala. Pabba’s, the most visited artisanal Ice Cream parlour of coastal Karnataka, which serves a range of Ice Cream sundaes made using fresh ingredients, is Mangaluru’s jewel.
Mukund can rightfully take pride in opening an enterprise such as Pabba’s in 1996. The famed ‘Ideal Café’ of the city is his brainchild, which he initiated in 2011. Perhaps his well-rounded personality provides him with the impetus to foresee trends and steer the business towards accomplishment and growth. Mukund is a trained Hindustani classical musician and a sportsman as well. It is no wonder that he has been felicitated on being a young entrepreneur by several institutions of repute such as The Campco Ltd. and The Karnataka Pradesh Hotels Association.
Ideal Ice Cream is “A brand so popular and famous that a visit to the cosmopolitan city of Mangaluru would be considered incomplete without a rendezvous at Ideal Ice Cream.” The philosophy at Ideal Ice Cream is simple-they treat ice cream like food and they select the purest and finest ingredients and then set out to create what has become one of the best Ice cream.
Mangaluru is truly the pearl of the Arabian Sea and guardian of the West Coast. It is a land of exquisite cultures, charms and cuisines. A perfect blend of the traditional and the modern, it attracts thousands of visitors every day all year round. There are so many exciting things to see and visit in the cosmopolitan city, but undoubtedly, any visit to the city would be considered incomplete without relishing Ideal Ice Cream. And with this brand new outlet of Ideal Ice Cream “PABBAS IDEAL CAFE’, your visit to Mangaluru for pleasure or for a shopping spree will be incomplete if you fail to patronize “Pabbas Ideal Cafe’ or for that matter the other few outlets of Ideal Ice Cream, namely- PABBAS (IDEAL) ICE CREAM PARLOUR-LALBAGH-Ph: 8277073444; IDEAL CAFE, OPP SHARAVU TEMPLE, G T ROAD Ph: 8277071444; IDEAL PARLOUR, G H S ROAD Ph: 8277072444I and IDEAL’s Market Road/Hampankatta Ph: 08242440396,
And finally, Ideal Ice Cream is “A brand so popular and famous that a visit to the cosmopolitan city of Mangaluru would be considered incomplete without a rendezvous at Ideal Ice Cream.” I Scream, You Scream, We All Scream For Ideal Ice Cream!
PABBAS IDEAL CAFE
Ground Floor, Bharath Mall,
Phone : 0824350 0012; 0824 350 0010