Amitabh Bachchan portrays a rural man in ads

Amitabh Bachchan portrays a rural man in ads

New Delhi, June 21 (IANS) Dhanuka Agritech Limited, an Indian agrochemical formulation company, has launched a series of TV commercials featuring megastar Amitabh Bachchan. He is seen as a rural man who guides farmers to use the right products on their crops.

A series of six commercials, created by PUSH Integrated, depicts the farmers’ belief in astrologers and clairvoyants for predicting future cultivation and dependence on God for protecting their crops from destruction.

The commercials portray Amitabh as a rural man who guides the farmers to use products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

Commenting on the new TVC, R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said in a statement: “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities.

“This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.”

He also shared that today’s farmers immediately identify with Amitabh as a style icon. “Bachchan is not only a versatile actor, but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

Yoga reduces stress, anxiety: B-Town celebs

Mumbai, June 21 (IANS) Celebrities like Subhash Ghai, Shilpa Shetty and Ranvir Shorey used the International Yoga Day on Tuesday to tell fans about the benefits of yoga.

And Neha Dupia, Twinkle Khanna and Shoojit Sircar urged people to perform yoga to keep anxiety, depression and other problems at bay.

Here’s what tinsel town celebrities had to say:

Subhash Ghai: UN headquarters NYC Celebrating. Happy Yoga on this International Yoga Day.

Ranvir Shorey: Happy World Yoga Day, and Happy World Music Day. Enjoying both this morning.

Shoojit Sircar: Mental Yog is also very important with physical Yog. Happy yoga day… Yoga to reduce stress, anxiety, depression, anger, ego and most importantly ‘POLITICS’. Happy yoga day.

Chetan Bhagat: Happy Yoga Day. Take a deep breath in and exhale out.

Twinkle Khanna: A few pranayams a day keeps the monster in your head at bay; you change into a werewolf only on Mondays instead of snarling every single day.

Bipasha Basu: Yoga takes you into the present moment, the only place where life exists. Bliss with my love.

Shilpa Shetty: Proud to have Narendra Modi as PM. Great way to celebrate yoga and what’s ‘ours’. A Suryanamaskar to you from me sir.

Neha Dhupia: Turn off your notifications and do yoga. International Yoga Day… Om shanti.

Karan Singh Grover: Yoga takes you into the present moment, the only place where life exists.

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