Mumbai, Feb 29 (IANS) Fashion social network Roposo held an exclusive screening of the upcoming musical drama film “Zubaan” here.
The screening took place on February 28 at PVR Juhu as a build-up to the film’s official release across theatres on March 4.
The event was marked by the presence of the film’s star cast Sarah Jane Dias and Vicky Kaushal, along with its director Mozez Singh and producer Guneet Monga.
The screening was held in collaboration with 1018mb – a venture by actor Saumya Tandon and ex-Investment banker Saurabh Singh.
Along with promoting the fashion of “Zubaan” on Roposo, the “Zubaan” team also ran contents on the social network through which a few lucky winners bagged the opportunity to meet and greet the stars from the film.
Roposo spokesperson Avinash Saxena said in a statement: “We saw a natural collaboration between the youth-centric and trendy look of ‘Zubaan’ as we are all for promoting a personal sense of style and fashion that aspirational users can relate to.”
“The screening is a part of a series of activities that we have planned to execute to build maximum buzz around the film before its actual release.”
The film showcases Sarah as a fashionista. The tie-up with Roposo has seen her and Vicky make profiles on Roposo as well as post their liking for the fashion network endorsing it among their fans through platforms like Twitter and Instagram.
Exclusive stills from the film have been shared by Roposo besides designing new looks for Sarah on its platform as part of the cross-promotional activities.
Sarah said: “I think it’s great that Roposo is covering ‘Zubaan’ from a fashion point of view. The looks in the film are unique and urban-fusion inspired; this makes it very desirable for all those fashionistas out there.”
“Zubaan”, written and directed by Mozez Singh, is the coming-of-age story of a young boy who loses faith and drifts away from music only to rediscover himself through it.
Monga elaborated on the collaboration with Roposo saying: “’Zubaan’ is a story about discovering yourself through music. It’s a coming of age journey of a young man from faithlessness to faith.