UAE Exchange Enhances Customer Experience with Innovative SAP Cloud for Customer Platform

  • Remittances from Middle East and North Africa Set to Grow by 7.5 Percent to USD 57 Billion by 2017: World Bank

UAE: Customer experience is all set to take a new leap at UAE Exchange, with the leading global money transfer, foreign exchange,and payment solutions brand today selectingthe SAP Cloud for Customer (C4C) platform, to enhance the customer experience and increase market penetration.

The remittance and forex brand plans to leverage an advanced customer experience platform integrated with its core system, leading to improved processes for sales, marketing, and services.

Demonstrating the strong demand for the regional remittance economy, the Middle East and North Africa was the world’s fastest-growing region in remittances in 2014, and is set to grow by 7.5 percent from USD 53 billion in 2015 to USD 57 billion in 2017, according to the World Bank. In particular, the UAE and the Kingdom of Saudi Arabia are two of the top-five migrant destination countries in the world.

Speaking on the occasion, Promoth Manghat, CEO, UAE Exchange, said, “We are extremely delighted to join hands with SAP to bring the best to our customers. With SAP’s advanced lead management and marketing capabilities, it will enable us to maximise our customer outreach programmes in niche segments. We will also be utilising their service capabilities for superior delivery across the customer lifecycle. We are truly looking forward to build this relationship stronger and take our customers’ experience to the next level.”

UAE Exchange engages 7.5 million customers through its global network of more than 750 offices. The C4C platform will help the UAE Exchange brand in reaching out to customers and to become the most preferred partner as a one-stop-shop for remittance and foreign exchange solutions.

Tayfun Topkoc, Managing Director, SAP UAE, said:“In line with UAE Exchange’s goals of adopting the latest technology, we’re helping the company on their journey to excellence by innovatingboth back-end enterprise resource planning, and customer-facing mobile and social media services. With the Middle East’s fast-growing remittance economy, UAE Exchange’s deployment of Cloud for Customer powered by HANA demonstrates best practices in using technology to make it easier to send money to friends, family, and businesses worldwide. By using next-generation solutions from SAP, UAE exchange will be able to gain real-time customer insight and use it to make every customer interaction more relevant and engaging.”

As UAE Exchange continuously expands its network globally, SAP’s C4C suite will facilitate real time customer insights, 360degree Customer View and User Interface improvement through integration across Retail and Virtual delivery channels.

The value selection of SAP lies in its ability to aid the implementation while assigning best practices; vouched SAP’s 40+ years of experience in IT and proven track record from the best of breed offerings in terms of Data Management, Real-time Analytics, Mobility, and e-Banking. Through this strategic alliance with SAP, UAE Exchange will establish global benchmarks offering superior service with ease of access and efficiency.

By using next-generation solutions like SAP C4C powered by SAP HANA, UAE exchange will gain real-time customer insight and use it to make every customer interaction more relevant and engaging.

About UAE Exchange

UAE Exchange is a leading global remittance, foreign exchange and payment solution brand. It is also the widest globally networked remittance brand with over 750 branches across 32 countries in 5 continents. Its strong correspondent banking relationship with close to 150 global banks adds to the might. Over 9000 professionals representing over 40 nationalities, strive to achieve excellence and bring delight to its over 7.9 million customers worldwide. This penchant for quality has won UAE Exchange the ISO certified brand and many other global awards for quality & business excellence.

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About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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