Mangaluru: “Fashion”-When you hear that word you may very well think of ditsy supermodels that strut around in expensive name brand pieces of fabric. But what you most likely don’t think of is an art, a career, a passion, or a lifestyle. Fashion can promote creativity, that it is very important in culture, society, and religion, and it can make you look and feel more professional. Fashion is a style of living. There are aristocratic fashions, film-style fashions, peasant class fashions and a kind of fashion known as maverick fashion. Naturally it is related to dress and manners. But manners imply something deeper than fashions.
Charan Suvarna – Founder of ‘Fashion abcd’ seen with his wife Anupama and Daughter Kshiti
Because fashion is comparatively superficial, and changes with the winds of change in certain races and people. We all need “Fashion” because Fashion is always better! And to cater to the needs of fashion and also to give an extreme makeover to one’s personality and career we have the Top Haute Couture/Custom Made Designers in Mangaluru known as “Fashion abcd”, located at First Floor, Vasanthi Complex, Opposite Kadri Petrol Pump, Mangaluru-having also offices in Bengaluru, Mumbai and Ludhiana.
“Fashion abcd” started it’s operations in Mangaluru in the year 2011 as model training and grooming studio, and till date it has groomed around 48 female models, 24 male models, and 12 children. The founder of “Fashion abcd” Charan Suvarna says , “We are happy to see our groomed models being successful in Modelling, film industry and we are proud to say our success ratio is 90 % for female models. Many are making it big in Sandal wood film industry,Tamil films, Tulu films, Malayalam films, and a few are entering into Bollywood.The major success is when one our model and brand ambassador Miss Aafreen Vaz made it big in Miss India Pageant by winning “Femina Miss India First Runner-Up 2015”. The dream and the purpose with which “Fashion abcd” was born was to bring Miss India crown to Mangalore.” Aafreen a trained Model from New Zealand, joined “Fashion abcd” as brand ambassador, who won “Campus Princess 2015”, hence she got direct entry into ‘Femina Miss India 2015’ in top 20.
To name a few ‘Fashion abcd’ models who have made it big in the glamour scene are – “Miss Mangalore” Aditi Shetty who has made it to the top in India’s next top Model; ” Miss Mangalore” Disha Dinakar has debuted in Malayalam film; Aditi Acharya in Tamil film, Tanishka, Sonal Monteiro and many others in Kannada films;and Dixitha, Anvitha, Sonal, Swathi in Tulu films. With the success of Aafreen Vaz, ‘Fashion abcd’ decided to spread it’s operations outside Mangaluru and now it has offices in Bengaluru, Mumbai and Ludhiana. Along with Model Management ‘Fashion abcd’ has started with Celebrity Management, and is also a Talent Partner for Miss India Organisation, which helps in auditions of Campus Princess and source talents for Miss India.
“Fashion abcd” has developed a unique style of its own, reflecting India Craftsmanship in a contemporary vocabulary- since the company was built on patronage of craftsmanship. Anupama Suvarna, wife of Charan Suvarna is the Head of the firm, and has pioneered the term “Fashion” in the India Context and more importantly has proved that hand-made products can be glamorous than those made by machine. ‘Fashion abcd’ sources the finest fabrics and craftsmanship thereby creating uniqueness in its products.
The founder of ‘Fashion abcd’- Charan Suvarna is a professional with over 22 years of experience in the Marketing / Brand Building/Automobile/Fashion/Modelling /Celebrity Management industry. Charan says that he decided to set up ‘Fashion abcd’ to groom and Create a platform for young Talented boys and girls to be professional models, and his dream is to make ‘Fashion abcd’ a renowned Fashion / Celebrity Management Company in India. Since its inception in 2012, ‘Fashion abcd’ has reached greater heights and has been a successful enterprise-the success of ‘Fashion abcd’ has come a long way since then.
‘Fashion abcd’ is a talent partner for Miss India Organisation for auditions of Campus Princess.In the year 2014, it decided to expand its base from Mangaluru and started its operations in Bengaluru, Mumbai and Ludhiana. “Fashion abcd -abcd Concepts” – is a Celebrity Management Company that came into existence in Mumbai, as a Joint Venture between “Fashion abcd India and S.S Business House- Mumbai”, which is handled by a Team of four people handling Marketing / Celebrity Management. Fashion abcd- abcd Concepts Mumbai has exclusively signed many Celebrities / Models and has many leading celebrities in its fold under the Talent Pool Agreement with TT and CMS Mumbai /Bangkok.
‘Fashion abcd’ as a brand has been admired and won by many Niche crowd, corporates and entrepreneurs of Mangaluru. It’s patrons include cine stars like Neha Saxena, Dikshitha Acharya, Sonal Monteiro, Aditi Shetty, and supermodels like Natasa Stankovic, Nayonita Lodh and many others. This year ‘Fashion abcd’ is grooming a potential Contestant for Miss India – Akhila Kethi Reddy – she has won Miss USA Asia First Runner-Up and is set to compete for Miss India. Akhila is a NRI from Hyderabad currently signed with ‘Fashion abcd’ and has been groomed for Miss India.
‘Fashion abcd’ has got expertise in Executing Fashion events, Beauty Pageants and has now bagged contract of execution / production of International Fashion Festival in New Delhi and beauty pageant Elite Miss India. ‘Fashion abcd’s’ Concepts Talents has given a fresh perspective to talent business by creating a hybrid brand whose primary focus is to bring together the elements of Fashion, Film, Music, Celebrity Management and Advertising. And being one of the most networked talent house they combine a professional approach coupled with a personal touch to deliver a unique offering, and they source the opportunities between brand and relevant celebrity/talent so that they should mutually complement each other.
Fashion abcd-Mangaluru :
Address : 1st Floor, Vasanthi Complex, Opp. Kadri Petrol Pump, Mangaluru-575002
Ph : 9480654130, 9663265691
Fashion abcd/abcd Concept – Mumbai :
Address: No. 202 Philmon, Off Caesar Rd, Amboli, Andheri West, Mumbai-400058
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