Sarah Jessica Parker to endorse Jordache

Los Angeles, June 11 (IANS) Actress Sarah Jessica Parker has been unveiled as the star of jeans brand Jordache’s latest Look and Collection campaigns, showing off her enviable denim-clad derriere in a series of stunning adverts.

The 50-year-old is following in the footsteps of actress Elizabeth Hurley and model Heidi Klum, who have previously fronted the label, and stars in the campaign sporting a range of new styles in a variety of colours from indigo to acid-wash, according to WWD, reports femalefirst.co.uk.

Jordache’s president Liz Berlinger has described the collaboration as “an iconic celebrity with an iconic brand”.

“(The brand) has a rich history and I’ve been a fan of Jordache for many years,” Parker said.

The new collection also includes one-of-a-kind handmade jeans remodelled from vintage styles.

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