Got Aam! Enjoy the Goodness of Mango in Frozen Treats from Ideal Ice Cream

By
Alfie Dsouza, Team Mangalorean.
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Got Aam! Enjoy the Goodness of Mango in Frozen Treats from Ideal Ice Cream

Mangaluru: It’s once again that time of the year that Mangaluru vegetable markets and fruit stalls are loaded with varieties of Mangoes, like Alphonso, Ratnagiri, Mundappa, Thothapuri, Kalapadi, Mattupadi, Badami, Neelam, Pairi and much more- and when you enter the market you will be enveloped by the sweet smell of ripe mangoes. The fruit markets are flooded with mangoes- Mangoes are known as the king of all fruits. Not only that, but mangoes (irrespective of the variety) go pretty well with our spicy coastal food. The combination of sweet and spicy food is how local people like here. Mangoes are the all-time favourite fruit in Kudla.

No matter what the prices are, people usually do not have second thoughts on buying these sweet temptations. Among all the varieties, Alphonso mango known for its sweetness and flavor is considered to be the best and is also expensive. Mango is one of the most extensively exploited fruits for food, juice, flavor, fragrance and color, making it a common ingredient in new functional foods often called “super-fruits.” Yes, Mangoes really can make you feel better! Beyond being delicious and rich in vitamins, minerals and antioxidants, mangoes contain an enzyme that acts as a digestive aid. Mangoes act as a good source of dietary fibers, protecting against degenerative diseases, especially with regard to the heart; they may help prevent certain types of cancer and also lower blood cholesterol.

It is mango season and on the Karnataka coastline, it is the time of year when ice-creams created from locally-available fruit rule the roost. The king of fruits is one of the most popular flavours in the market. Having well said about mangoes, you can enjoy the goodness of a ripe mango, buy peeling the outer skin, cut it into pieces, and consume it- or if you are lazy to take all that trouble of peeling and cutting, you can have the goodness of these mangoes, especially Alphonso and Ratnagiri in the form of frozen treats at Mangaluru’s famous Ice Cream King “IDEAL ICE CREAM”, with FIVE shacks in the City, to serve you the BEST Ice Creams one can ever think of! And it’s true, as soon as mango season rolls in, Mangaluru gets ready for its annual tryst with mango ice-creams- and the ice cream shacks to try the real goodness of these Super-Fruits is Ideal Ice Cream brand- no doubt about it.

Having bagged bagged eight Awards-3 Best in India, 4 Gold/1 Silver in Great Indian Ice-Cream Contest, Ideal Ice Cream- a Mangaluru City based Ice-Cream Company is always on the go- and has continuously been winning awards from the year 2008, and the year 2017 it has been phenomenal with the company winning more awards than the previous years. And with the company slogan “Milky Way To Your Heart”- no doubt that Ideal Ice Cream has reached millions of its customers locally, nationally and internationally. And Mangaloreans should be proud of this Mangaluru based Ice cream Company bagging awards nationally among other big Ice Cream Companies in India- and in the same time serving Ice Cream lovers the best ice creams and other frozen treats they are craving for.

Mangaluru is truly the pearl of the Arabian Sea and guardian of the West Coast. It is a land of exquisite cultures, charms and cuisines. A perfect blend of the traditional and the modern, it attracts thousands of visitors every day all year round. There are so many exciting things to see and visit in the cosmopolitan city, but undoubtedly, any visit to the city would be considered incomplete without relishing Ideal Ice Cream. The saga of Ideal Ice Cream began in the early seventies with the establishment of the mesmeric Ideal Ice Cream Parlour right in the heart of the city by visionary and entrepreneur, S. Prabhakar Kamath, where later in the years, His son, S. Mukund Kamath, who at the tender age of 20 took up the reins. Ever since then, Mukund has taken the brand to a new level, expanding the business, experimenting and exploring new territories.

The Ice Cream that first revolutionized the Ice Cream scenario in Mangaluru in 1975 continues to do so until today. The emerging new face of their packaging with its ever vibrant colours and corporate feel reiterates our efforts to not only match up to their customer’s expectation but exceed it. With a wide assortment of delicious Ice Creams in almost 40+ flavours, they have achieved market leadership status in the category of Flavoured Ice Creams in India. Ever since Ideal’s Parlour on Market Road in Mangaluru was started on May 1, 1975, with 14 flavours- The rest is history. Their Ice Cream so tantalized the taste buds of Mangaloreans that people were willing to wait in the queue, just to get a chance to savour the Ice Cream. With the growing demand, expansion was inevitable. Today, Ideal’s has five parlours in Mangaluru city, one of which is the largest Ice Cream parlour in the country.

Since the beginning, innovation has been a mainstay of Ideal Ice Cream and the famous Ice Cream concoction ‘Gadbad’ bears testimony to this. Ask anyone what Ideal Ice Cream is most famous for and you will get the answer ‘Gadbad’. So popular is this Ice Cream dessert that it has now become a generic name and imitations of this can be found in almost any Ice Cream parlour in coastal Karnataka. What’s significant about Ideal Ice Cream is that it is 100% vegetarian. No egg is used. Just pure fresh milk, cream and a secret formula that remains within the family.

In recent time, Ideal Ice Cream has diversified its product portfolio to include a number of retail products. These include Ice Candies, Chocobars, Ice Lollies, Choconutz, Ice Cream Cones, Ice Cream Sundaes and Cups in a variety of flavours- and now in the mango season they have “Mango Ice Cream”, “More Than Aam Shorbet “; and Surprise Mango Dolly”. To this day, Ideal Ice Cream remains committed to developing exceptional new super premium Ice Cream experiences, releasing new flavours every year. And it was Mukund Kamath who inherited a thriving Ice Cream business from his father S. Prabhakar Kamath, who started two ideal Ice Cream Parlours, Ideal Cafe in 2011, and Pabbas in 1996- and an outlet in City Centre Mall.

Perhaps Mukund’s well-rounded personality provides him the impetus to foresee trends and steer the business towards accomplishments. It is no wonder that he has been felicitated on being a young entrepreneur by several institutions of repute such as The Campco Ltd. and The Karnataka Pradesh Hotels Association. Speaking to Team Mangalorean, Mukund Kamath said “The Alphonso mango flavour is extremely popular. In the summer months, the Alphonso from Ratnagiri and Devgadh is used to make ice-creams. Our mango sorbet is very popular. I prefer using only Ratnagiri Alphonso Mango for preparing ice-cream, since they have the right texture, aroma and taste, and the pulp remains fresh, even when it is refrigerated. It allows me to make different varieties of ice cream.”

Mukund also said, “I inspect and taste every product of ours before it is marketed so that I am confident it would bring good reviews and compliments. Apart from the suggestions and ideas from our friends and customers for our accomplishments, our employees and the marketing department have played a vital role in the success of our company. All our employees are very passionate, dedicated and committed, and along with their hard work -the result is that we were able to bag many prestigious awards. My heartfelt thanks to all of them”.

“We have always followed on the comments/suggestions and ideas put forth by our friends and customers, to make our products attain good quality and customer satisfaction. In fact, it has helped us to grow exponentially and to consistently deliver the signature taste of Ideal Ice Cream that you have come to associate with and expect from us. Write to us to help us grow further. And to our esteemed customers, my sincere and heartfelt thanks- you are also a part of our success and achievement”, added Mukund Kamath.

So this summer, while the Mango season is still on, head on to either one of the five ice cream parlours of Ideal Ice Cream and savour the BEST Mango based Ice Cream, or the Shorbet or the Mango Dolly- and if you still want to quench your thirst, try the freshly prepared mango juice out of Alphonso or Ratnagiri mangoes- ONLY at IDEAL ICE CREAM parlours. And like it is said “I SCREAM. YOU SCREAM. WE ALL SCREAM for IDEAL ICE CREAM”!

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