SRK takes business lessons from Steve

SRK takes business lessons from Steve Jobs’s biography

Mumbai, July 12 (IANS) Superstar Shah Rukh Khan says the biography of former Apple CEO, the late Steve Jobs, changed the way he looks at business platforms and showed him new avenues that he could tap into.

The 50-year-old said he is a voracious reader of fiction as also non-fiction books, listing out his favourites as Walter Isaacson’s “Steve Jobs” and E.L. James’ “Fifty Shades of Grey”.

He shared his views while interacting with his fans via #fame, a live video social platform.

He said: “At Red Chillies Entertainment (his motion picture production and distribution company), I was involved in multiple businesses. But after reading the book, I realised that focusing only on one thing will help.

“So, we stopped TV and ad production and focused entirely on films and visual effects. There is a lot of stuff in the book that I don’t agree with, but who am I to disagree with Steve Jobs?”

Another book that the “Dilwale” star lists is Malcolm Gladwell’s “Blink”, which explains that in a competition, the guy who blinks first loses first.

He recommended Blake Snyder’s “Save the Cat!” for all aspiring writers. “This is one of the best books on screenplay writing that I have read so far.”

It was during his shoot for Yash Chopra’s “Jab Tak Hai Jaan” in London that Shah Rukh got several copies of “Fifty Shades of Grey”.

While he tried reading the book in London, he is yet to finish it.

He said: “Many may think that the movie is not great but I enjoyed it. It is quite interestingly put together.”