From Creator of World Famous ‘Gadbad’, Try Ideal Ice Cream’s Newest Innovation ‘GHEE ROAST MASALA PASTE’

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From Creator of World Famous ‘Gadbad’ Ice Cream, Try Ideal Ice Cream’s Newest Innovation ‘GHEE ROAST MASALA PASTE’- the BEST IN QUALITY made y with the purest ingredients and NO Preservatives- it’s Time to say “Hello” to the newest of Ideal’s list of BEST INNOVATIONS- the Ready-To-Cook ‘ Ghee Roast Masala Paste’. Order for takeaway/car delivery on PABBASIDEALCAFE  and avail 10% off! Available in 100 gms, 250gm & 500gms!

Mangaluru: When it comes to authentic and traditional seafood, meat and vegetarian cuisine, which attracts a decent amount of tourists are Mangaluru aka Kudla aka Kodiyal aka Mangalapuram. Even though there may not be a lot of things to do or see in the coastal town, but, there is one thing whoever visits Mangaluru will definitely for sure try out Mangalorean cuisine. The restaurants here offer you just a brilliant opportunity. From seafood to vegetarian, typical South Indian to Continental, you will find a variety of places where foodies can experience cuisines and flavours of all kinds.

And among all the Mangalorean authentic and traditional cuisine is the Mangalorean style Ghee Roast chicken/Prawns/Paneer, which is a traditional recipe from the kitchen of Mangalorean households. A combination of succulent pieces of either chicken or prawns or paneer/baby corn etc marinated and cooked in a robust masala cooked in rich ghee. This recipe will literally leave your family asking for more. Dry roasted spices ground into the aromatic masala, coated on the chicken/prawns/paneer etc pieces which is then cooked in ghee for a rich and classy flavour. The ghee roast cuisine is loved by most of the people as it is rich and has quite vibrant flavours from the homemade ground masala that is being used to cook the chicken.


Mangalorean cuisine hails from South Karnataka that has influence from their neighbouring state like Kerala. Thus the use of coconut, pepper and curry leaves are strong in their cuisine. Serve the Mangalorean Ghee Roast meat/seafood/veg items along with neer dosa, steamed rice and Palak Tovve or Palak Dal item by the side to complete your Sunday or any other day of the week meals. Among the other restaurants that serve the delicious, authentic and traditional Paneer Ghee Roast is Ideal Cafe, Opposite Sharavu Temple, G T Road, Mangaluru- and now that dining is closed at this shack, you can take home the ready-to-cook Ghee Roast Masala Taste, and prepare your choice of either Chicken, prawns, Meat, Veg cuisine, and enjoy it at a lesser cost.

And yes, the latest addition to the Ideal Ice Cream brand is not a new flavour of Ice Cream, but their amazing “Ready-to-Cook Ghee Roast Masala Paste!” So, why spend ordering your favourite choice of Ghee Roast cuisine from restaurants, when you can now enjoy your favourite lip-smacking and finger-lickin’ good Ghee Roast Dishes in the comfort of your own home when we are still in a pandemic, and little nervous to step out of the house. And, when Ideal’s creates something for our beloved Mangaloreans, you know it is the BEST IN QUALITY. Made with the purest ingredients and no preservatives, and therefore say “HELLO” to the newest addition to their list of best innovations! Ideal’s ready-to-cook Ghee Roast Masala Paste””, all ready and waiting for you to pick it up at their three locations- Pabbas, Ideal Cafe, and Ideal Parlour, in the City.

The Ideal Ghee Roast Masala Paste is vegetarian and it is the recommended choice to prepare all kinds of Ghee Roast dishes including chicken, paneer, crab, mushroom, squid, and prawn! So whenever you are craving for some authentic Ideal café ghee roast, One can make hotel style ghee roast instantly any time within 5 to 15 minutes, or even lesser time. No ingredients need to be added. Just add masala to any vegetable or meat, then just cook for some time, and your delicious ghee roast is ready. Ghee roast is one item which is very difficult to standardise since it requires slow cooking and a lot of care while selecting ingredients since spice level, ghee quality should be checked in every batch. Plus roasting the masala is really critical. One more advantage of this Ideal GR Masala when refrigerated will have a very long shelf life of six months. Ghee roast can be made as a dry item and even with gravy style so that it can be eaten with neer dosa, appam chapati etc.

Speaking to Team Mangalorean, Mukund Kamath, the Managing Partner of Ideal Ice Cream said, “Ideal group always believes in innovation and standardisation of all its products and with intention of giving the best quality products. During this COVID Pandemic, we thought since food is the only entertainment people do have and many are indulging in home cooking, and since Ghee Roast being one of the most loved foods of Mangaluru/Kudla, let’s start to give a quality standardised product which is very easy to cook. We have been getting enquiries from all over India and we are taking orders to ship this product, wherever it is possible. We have developed our own website, where people can place an order for all food items and pay online, thus straight away they can TAKEAWAY the product from the store or we can deliver to your vehicle since the option is given in the online site to enter your vehicle details-and we just drop the product to your vehicle. Ideal will start its own home delivery soon through its online site”.

This is what a few happy customers are saying after they have prepared the delicious ghee roast dishes. Mrs Prathima Kamath says, “We have made Chicken, Paneer and Baby Corn Ghee Roast. The method is easy peasy, as all you have to do is marinate the particular item with a few tablespoons of the Ideal Ghee Roast Masala, add salt as per your taste, cook it on low to medium flame for the required duration and devour it as an Appetizer or make it the Main Course with a steaming plate of Rice or pillowy soft Neer Dosa, Appam and more. Trust me, the aroma is so rich that it will circulate in your house for hours. Available in three different quantities, ensure you buy a container or two and store up on the latest “Talk Of The Town Masala.”

“Ideal Ghee Roast Masala Paste is the authentic Mangaluru ghee roast masala. The quality of the Ideal Ghee roast masala is just amazing! Very easy to make and it has the right amount of Ghee which makes it perfect and very affordable. I really recommend this to all you people, to try it and feel the difference between what you ordered from the restaurant and what you cooked your choice of ghee roast dish at home” says Ms Shruthi Harish. Another customer, Vijen Shenoy says, “This is the best in town. The Ideal Ghee Roast Paste has made it very easy to prepare ghee roast now, in the comfort of our home. We prepared Paneer Ghee Roast within 5 mins. The chicken was super and yummy and much much better than ghee roasts’ available in restaurants. I am sure this will make the Mangalorean Dish go global. Ghee roast is considered as the most expensive dish of Mangalorean Cuisine. Thanks to ideal’s, since it’s very much affordable now”.

Yet another Ghee Roast dish lover, Dr Sanjay Nayak says, “When your taste buds yearn to have the authentic iconic dish of Mangaluru, the ghee roast you just need to head to one place …your kitchen …yes you heard it right …your kitchen because now making the world-famous ghee roast is as easy as pronouncing it. This has been made possible from the house of ideals who have carefully researched into the ingredients, the proportions the taste the spice blend, and of course, the desi ghee that goes into making one of the kinds of ghee roasts. It hardly takes a few minutes to prepare and can be done in minutes with paneer …soya …egg…prawn chicken etc. All in all, a wonderful product once again from the Ice cream king of doubt, a winner once again

Ms Gladys Pinto says, “Before I bought Ideal Ghee Roast Masala Paste, we used to spend big bucks ordering Chicken or Prawns Ghee Roast from a popular restaurant in town. After I made the chicken/prawns ghee roast using Ideal Ghee Roast Masala, my husband and son, who crave for ghee roast dishes, were surprised at my cooking talents- but I didn’t tell them I used Ideal’s masala. Thanks, Ideals for making me proud in my family, where my hubby and son complimented me for my delicious ghee roast dishes. Ssshh..I have still not leaked them the secret of the Ready-to-Cook masala I have been using”.

Wow- when these five food lovers have BIG praises for Ideal Ghee Roast Masala Paste, among many other gourmet clients of Ideal’s, then why not you all after reading this article, make a bold decision to order and pick up Ideal Ice Cream’s newest innovation- ‘IDEAL GHEE ROAST MASALA PASTE’ – and be your own chef in meticulously preparing the Ghee Roast dishes of your choice, and be satisfied. Bon appetit!

Order for takeaway/car delivery on PABBASIDEALCAFE   and avail 10% off! You can also call and place your order: Ideal Cafe-8277071444; Ideal Parlour- 8277072444; or Pabbas- 8277073444. Available in 100 gms, 250 gm & 500 gms! Try it and share your recipes/preparation pictures with Ideals!

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