Mahindra Adventure Monsoon Rally 2019 to Kick Off TODAY 5 pm at Forum Fiza Mall

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Mahindra Adventure Monsoon Rally 2019 to Kick Off TODAY 5 pm at Forum Fiza Mall

 

Mangaluru : This is One of India’s biggest TSD (time, speed, distance) rally’s with highest prize money on offer, where Mahindra Adventure Monsoon Challenge 2019, will be held under the Mahindra Adventure umbrella brand, as part of the Challenge series. This Motorsport TSD event has the highest total prize money and trophy of Rs. 5.5 lakh on offer, where Mahindra vehicles will traverse the challenging route starting from Mangaluru to Mysore before ending in Ooty. More than 600 kms will be navigated over 2 days, and the organizers are all set to challenge the monsoon and provide unlimited fun for enthusiasts

Addressing the media persons during the press meet held at Hotel Moti Mahal, Mangaluru , Mahindra & Mahindra Ltd. (M&M) today announced the launch of the ninth edition of the Mahindra Adventure Monsoon Rally 2019. This is the biggest TSD (Time, Speed, Distance) rally on the circuit with the most rewarding prize money on offer, and participation from over 40 Mahindra vehicles that will navigate the challenging route of over 600 kms in 2 days.

Held under the Mahindra Adventure umbrella, it is a part of the Challenges series of motor sport events that were launched seven years ago. A unique concept, as the name suggests, TSD rallies are not only about speed but also about the calculated precision of time and distance. The driver and navigator are expected to keep track of time in tandem with the distance covered.

According to Ace car racer Ashwin Naik who spoke during the press meet said , “The rally will be held on Time, Speed and Distance (TSD) format, The rallyists will plough through the Rain washed roads and of Dakshina Kannada and Kodagu districts before reaching Mysuru and via Chamarajanagar and Satyamangala Ghat and finish at Ootacamund (Ooty) , and again start from Mysore and finishe at Ooty. A total of 40 participants across the country are testing their skills in this rally. Like the last edition, the rally will have 7 different categories including, All ladies, couples, corporate, Doctors, Novice, Amateur and Professional class. Total cash prize and trophies worth Rs 5 lakhs for the winner to take away”.

“The 2019 edition is longer by a little more than 100 kilometres from its previous editions. This time the rallyists will pass to two critical passes Sampaje in Kodagu (Karnataka) and more treacherous Satyamangala Ghats in Tamil Nadu. The total distance between Mangaluru to Ooty has been estimated to be closer to 600 kilometres” added Ashwin. The rally has attained national importance as it is the only rally that is held during intense monsoons in a region known for 4000 MM of rain. The rally will be flagged off from Forum Fiza Mall, Mangaluru on 5th July 2019 at 5 pm , then make its way to Mysore and end in Ooty on 7th July 2019.

The route will have highways, roads and rough road stretches, with the magnificent Western Ghats as the omnipresent backdrop. Participants can compete under any one of the following categories – Professional Category, Open Category and Amateur Category which includes the Corporate Category, Ladies Category, Couple Category & Media Category. With a total prize money of Rs 5.5 lakh on offer, the Monsoon Rally is one of India’s richest TSD motor sport events. It has also been duly approved by the Federation of Motor Sports Clubs of India (FMSCI) and is held especially for Mahindra vehicle owners.

Speaking on the occasion, Selvin Jose, the Manager of Mahindra Adventure said, “The Monsoon Rally isn’t merely a rally for deriving some adrenaline rush but also an occasion to become one with nature. The rally will pass through a rain soaked region blessed with one of the most beautiful natural scenes encompassing a picturesque landscape all-around. Abetted by their trusted Mahindra vehicles, this rally offers budding motor sport enthusiasts an opportunity to test their endurance and overcome challenges.”

The Mahindra Adventure Monsoon Rally 2019 route is planned by the Mahindra Adventure team in association with the IMSC (Indian Motor Sport Club of India), while the ‘With You Hamesha’ service team will ensure that participants can enjoy the rally unhindered. Musa Sherief of Team Mahindra Adventure, and Santhosh Rodrigues- the Managing Partner of Karnataka Agencies-Mangaluru, the authorized dealers for Mahindra were present during the press meet.

About Mahindra Adventure :

A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of self-drive overland adventure expeditions organized under its banner. Mahindra Adventure was launched as an independent entity for all adventurous activities, in 2011, headed by Bijoy Kumar Y, Chief of Adventure Initiatives. He is a motoring enthusiast and the erstwhile editor of a popular motoring magazine.

The Mahindra Adventure calendar comprises a series of experiential marketing events throughout the year such as the popular off-roading event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Special Escapes, such as the Monastery Escape (10 days), TriNation Escape (10 days), One lap of Iran (9 days), Himalayan Spiti Escape (10 days), The Snow Escape (7 days) and the Summit – a drive to the Everest base camp (14 days).

To spread the DNA of off-roading, the Mahindra Adventure team has also recently launched the Mahindra Adventure Off-Road Training Academy in Mangaluru to encourage off-roading amongst the adventure seekers. This is the second Off-Road Training Academy after the first one in Igatpuri.

Mahindra Adventure Off-road Training Academy is 28-acre facility, India’s first dedicated facility providing a one stop solution to learning everything about a Mahindra 4WD vehicle and how to use it to its full potential. Through this, we hope to leverage the brand’s off-road heritage, showcase the vehicles abilities and give the participants the confidence to explore the limits of the vehicles. Custom-made Mahindra Thars equipped with radio sets are exclusively used as training vehicles at the facility.

For more details on Mahindra Adventure, you can visit http://mahindraadventure.com/; Facebook: https://www.facebook.com/MahindraAdventure/; Twitter: https://twitter.com/MahindraAdvntre; Instagram: mahindraadventure; and YouTube : Mahindra Adventure

About Mahindra :

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

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